We have all heard someone offer the cliché advice “Don’t sweat the small stuff!” If you’re anything like me, that drives you crazy. As a revenue manager, we live for the small stuff. After all, it’s the small stuff, the 1-percent gains that translate into the BIG stuff… so, we sweat the small stuff, and justifiably so.
While we’re being honest with each other, there’s actually quite a bit of ‘stuff’ in our world. Conference calls, reports, rate parity, inventory management, sales and marketing meetings, training, revenue meetings, group requests, contracts, competitive reviews, and so on. This stuff is important, and deserves your attention… but it’s not the small stuff.
Situational awareness of your competitive rate position is powerful small stuff.
Ok, I admit… it’s a bit of a love-hate relationship. We love being the story tellers, after hours of digging through data and completing analysis that makes us smile as we find those tidbits of supporting evidence that add up to strategic insight. There’s nothing that compares to persuading a board room audience to shift strategy based on your analysis and being proven correct… and we love it. We hate when stuff pulls us in 17 different directions and we lose valuable time we’d rather spend on that analysis we were just about to finish… especially when it’s the fourth meeting in a row and the agenda includes reviewing the upcoming revisions to the cubicle floor plan. Not something we love.
Managing your time is perhaps the most important job skill you can develop. What this really means is not allowing other people to manage your time. Ensuring analysis is based on the most recent data, improving accuracy and updating forecasts, refining analysis with improved segmentation, working with the sales team to make sure they understand the forecast changes; these are just a few examples of the small stuff that simply must be deeply integrated into your daily schedule. Seriously… the small stuff should literally be scheduled on your daily calendar. Assemble a daily and weekly checklist, and block time on your daily schedule.
Make sure you actually have access to and reference the right small stuff. This speaks directly to your competitive rate analysis! Fare-1-1 provides daily updated views of the data you need… Market Fare Forecast pricing by length of stay and trend behavior, lowest daily fares, and more! All conveniently located on our Dashboard. Set alerts and you don’t even have to monitor reports… you’ll get an email alert!
It’s our professional duty to sweat the small stuff, and the first step is being the master of your own time – save time and increase revenue!
Time to sweat the small stuff. Good luck!
Please feel free to join the discussion by leaving your comments, or contact me directly at firstname.lastname@example.org.